This sportswear brand worn by professional athletes encourages empowerment and personal growth.
The crazy part? It all started as a joke. Matthew Goldby’s first creation was a cologne with his friend’s face on the bottle, just for fun. He decided to call the cologne “Hoss.” The word had a special meaning from his upbringing, and he loved using it to address people. Referring to someone as a “Hoss” is the utmost praise, recognizing their bold approach to life, relentless work ethic, and embrace of every experience. Being labeled a Hoss is the highest form of approval, signifying that the individual wholeheartedly embraces life, confronts challenges without hesitation, and makes the most of each day.
He aimed to capture the essence of being the ultimate “Hoss.” As the cologne gained popularity, Matthew pondered ways to develop additional products that could inspire men on their paths. Hoss Co. evolved into a streetwear brand, crafting top-notch athleisure and accessories that look good and boost confidence.
Hoss Co. has a strong following among professional athletes and organizations like Frank Kaminsky, Alek Thomas, Brian Allen, Taylor Heinicke, Max Strus, Jeff Christenson, Darnell Mooney, Jeremy Chinn, Logan Webb, Kyle Long, Texas Football, and Notre Dame Football.
One of the most notable athletes who wears Hoss Co. is Max Strus, a professional NBA player known for his philanthropic work and dedication to his community. He has been with Hoss Co. since the beginning and embodies what it means to Be The Hoss. Max Strus is more than just a basketball player; he is a man of the people, an everyday guy, and passionate about giving back. Last year, he combined his love for the game with his desire to support a local foundation and his hometown by hosting the first-ever Max Strus Basketball Camp at Amos Alonzo Stagg High School, Strus’ alma mater, dedicated to inspiring the youth of the Chicagoland area through learning the fundamental skills of basketball. Max’s hard work, resilience, and dedication to his dream of continuing his basketball career have led him to break many records at DePaul University and become a critical part of the Miami Heat team. He has had a unique journey to the NBA through hard work and determination. And while facing much adversity, Max has earned every accolade that has come his way. He’s a true Hoss.
What does it mean to be a Hoss?
It means to live life without reservations, without doubt, and ready to answer the call every day. It means striving for personal growth, self-empowerment, and living on your terms.
Hoss Co. aims to provide high-quality products at a fair price for men of all ages. Whether you’re hitting the gym, the links, or the town, Hoss makes you look and feel good wherever your adventures take you.
The brand’s motto is “Being The Hoss”—a movement that encourages you to be the best version of yourself. When you wear Hoss, you’re not just wearing clothes—you’re wearing a statement. You’re telling the world that you’re a Hoss and proud of it.
Hoss Co. products are fashionable and functional, made from premium materials that are comfortable, breathable, and durable. Whether you’re looking for athletic joggers, shirts, shorts, or polos, Hoss will have you looking and feeling good.
When you wear Hoss, you join a community of like-minded people who share your vision and values. You’re connecting with people who support you, motivate you, and celebrate you.
You’re also giving back to people who need your help, as Hoss donates a portion of its profits to various charities and causes. One of the company’s charitable projects was sponsoring and providing merchandise for Top Golf in Scottsdale, with all proceeds from the event donated to The 4MOM Charity. This organization raises awareness and funds for Alzheimer’s. Being the Hoss is about achieving for yourself and the greater good.
If you’re looking for aesthetic sportswear with a purpose, Hoss is the brand for you. With its commitment to personal growth and empowerment, Hoss products help you live life on your terms and be the best version of yourself. Whether you’re a professional athlete or a sports lover, Hoss has everything you need to look and feel great.
