Delighting existing patients is an integral part of any marketing strategy. Use demographic ad filters on social media platforms to target potential dental clients. For example, targeting women in their 30s who are married with children is an excellent way to bring in new patients.
Develop A Strong Online Presence.
If you want your dental practice to be seen by more people, growing its online presence is essential. This can be done through a streamlined marketing strategy for dental clinics, including social media, search engine optimization (SEO), and paid advertising. When generating content, be sure to include keywords that your target audience is searching for. This will help you rank higher in search results and reach more potential patients. You can also use a tool like Google Keyword Planner to find relevant keywords for your business. Once you have your content strategy in place, share it with your team so they can help spread the word. Creating canned social media messages that your team can use when sharing content is also a good idea. This will save them time and ensure that your content is always consistent.
Make It Easy For People To Contact You.
Your website should make it easy for potential patients to contact you. Include multiple contact methods (phone, email, text, social media) and clarify how to help them. It also helps to have a referral program that rewards existing patients for referring new ones. Increasingly, younger patients prefer communicating via email, so consider adding this to your dental marketing strategy. Texting appointment reminders and confirmations is another option that allows you to reach more people at a lower cost than a phone call. Facebook is a great place to find potential customers through dental patient marketing. You can target potential patients by location, age, gender, relationship status, employment, and interests. Using Google Business Optimization can help you appear in searches for high-intent keywords like “dental implants near me.” You can also use remarketing to reach people who have visited your website or practice. This is particularly effective if you’ve collected their email address through a form on your site or Facebook Customer Match. Using these strategies can dramatically reduce your customer acquisition costs (CAC).
Make it Easy for Patients to Schedule a=Appointments.
Dental practices must be able to reach their ideal patient. This is possible thanks to the power of digital marketing. By observing trends and using data to optimize campaigns, practices can ensure they reach the right people.
A key aspect is making it easy for patients to schedule appointments. Many new and prospective patients have questions or concerns they want to address before scheduling an appointment. Providing this information in advance can help alleviate their concerns and make them more likely to visit the practice. Email is an effective way to share this information with your patients. Some specialists today dedicate their careers to helping dental offices improve their email marketing. But even small dental offices can take advantage of this with the help of the best appointment reminder app as a simple solution. This tool allows practices to send personalized appointment reminders and confirmations via email or text and includes a call button for easy booking.
Make it Easy for Patients to Leave Reviews.
Most people read reviews on Google and other locations before booking an appointment with a new clinic, so it’s important to ensure your online reviews are positive. You can encourage patients to leave a review by emailing them a link (either as part of a thank you message or after their appointment) or including a request for feedback on a tablet in your clinic.
Another way to get more reviews is to offer a referral bonus system. This can be as simple as a discount on their next visit or as elaborate as a gift card. Testing different incentives to see what works best for your patients is important. If you have a large team, enlist them in your social media and blog outreach efforts. They can help share your content with their networks, and it will be a great way to drive new business to your practice. Social media is also a great platform for sharing educational infographics and interesting statistics with your target audience.
Make it Easy for People to Find You.
Keeping your dental clinic in the public eye is an important part of any marketing strategy. Ensure your website and social media pages include a call to action encouraging potential patients to contact you. These calls to action should be prominently displayed and clearly describe the services offered. Consider a flexible payment plan for your patients. Many people avoid seeking dental treatment because they fear the cost and a payment plan is an excellent way to attract new customers. Another way to make it easy for people to find your clinic is to offer various social media content relevant to the local community. Posts about current events can help draw attention to your brand and can also be used to promote special offers or new treatments. Participating in local events and making your presence known in the community is also a good idea. Many people choose a dentist close to their home, so making yourself known in the community can help to bring in new customers.